Art Direction | Design | Branding | Layout | Artworking | Web Design - Client: Equipo Tótem
Equipo Tótem is a Madrid based psychotherapy clinic specialized in therapeutic accompaniment and psychotherapy. I updated their image and designed a new website based on the new brand.
The idea for the rebranding is based around the concept of the totem, combined with natural earth-based organic colors. The totem can be found across different cultures and it's a universal symbol of stability, a spiritual anchor, one could say. The concentric circles represent a rising sun and convey a sense of growing and inclusion, something particularly important in their line of work.
You can find the full website (in Spanish) here.
